Director of Demand Generation

New York City, NY
Full Time
Marketing
Senior Manager/Supervisor

TL;DR Kharon is hiring a full-time, New York City–based Director of Demand Generation and Campaigns to own strategy, execution, and optimization of global integrated demand-gen programs that fuel pipeline and revenue growth. This role requires consistent in-office attendance and will lead a growing team of marketers focused on accelerating Kharon’s growth across industries and regions. 

RESPONSIBILITIES: 

  • Develop and execute a global demand generation and campaign program that drives customer growth, with a focus on generating high-quality leads for our enterprise-grade data and technology solutions.
  • Lead the end-to-end management of multi-channel marketing campaigns, ensuring seamless execution across owned, earned, and paid media platforms. This includes overseeing data-driven targeting, as well as the design, implementation, and ongoing optimization of campaigns across channels such as Google Search and Display Ads, content syndication, and industry publications. Your goal will be to maximize reach, engagement, and conversions while maintaining a cohesive brand presence.
  • Build and optimize full-funnel marketing campaigns that effectively nurture prospects through the buyer journey, from initial awareness to final purchase decision, ensuring alignment with sales and product teams.
  • Establish key performance indicators (KPIs) and metrics to track demand generation performance, campaign effectiveness, and new business growth. Leverage advanced analytics and marketing attribution models to measure the effectiveness of campaigns and understand which programs contribute most to growth and engagement, and continually refine strategies based on data and insights.
  • Grow, manage, and mentor a high-performing team of marketing professionals while also being a strong individual contributor. Foster a culture of innovation, accountability, and continuous improvement, leading by example in both strategic initiatives and hands-on execution.
  • Partner with Sales, RevOps, Business Analytics, Customer Success, and other key stakeholders to ensure a cohesive and integrated approach to campaigns that resonate with target audiences and drive business outcomes.
  • Spearhead marketing initiatives that support Kharon’s expansion into new global markets and industries, tailoring strategies to the unique needs and dynamics of the specific markets.

QUALIFICATIONS: 

  • 10+ years of experience in running global lifecycle and demand generation campaigns for enterprise-grade SaaS or data solutions, with a proven track record of success.
  • Highly analytical, with the ability to leverage data to make informed decisions, create and optimize campaigns, and build effective marketing attribution models.
  • Experienced in leveraging generative AI tools to accelerate campaign development and drive performance, such as streamlining customer segmentation, optimizing campaign workflows, and generating insights
  • Demonstrated expertise in building and optimizing full-funnel marketing campaigns that drive MQLs and support sales objectives.
  • Proven experience leading cross-functional teams to successful outcomes, with a strong ability to manage, mentor, and grow a team.
  • Extensive experience designing, implementing, and optimizing paid advertising and marketing campaigns across multiple channels, including Google Search and Display Ads, content syndication, and industry publications.
  • Strong sense of ownership and accountability for results, consistently driving toward measurable outcomes and optimizing efforts to achieve KPIs.
  • Ability to develop and execute strategies that resonate in diverse global markets.
  • Strong working knowledge of essential marketing tools, including Google Analytics for tracking and reporting, Google Ads and social ad platforms for managing and optimizing PPC campaigns, Salesforce for CRM and lead management, and marketing automation platforms such as HubSpot for campaign execution and lead nurturing.

Kharon is a highly disruptive and incredibly innovative organization that navigates risk at the intersection of global security threats + international commerce.

What does that mean? Great question.

Operating at the nexus of global security, Kharon is on a mission to revolutionize the current landscape. We take really complex data as it relates to global security and empower our clients to not only understand the risk associated with their potential business relationships but to operationalize that data so that they can make the best and most informed decisions possible. From financial crimes and sanctions to export controls and threat identifications, our tools optimize protection against the types of risks that could otherwise be incredibly dangerous and excessively costly to any business. Serving many of today’s leading global financial and multinational institutions, Kharon products are the most powerful in the space with a precision and depth that is absolutely unparalleled. 

When you look at any major global crisis event, we’re providing intelligence that’s at the heart of those circumstances. We connect the dots in a way that’s meaningful. Now, we’re experiencing unprecedented growth. As the world continues to evolve in complexity, so too does the demand for our products. Given the significance of our work and the increasing global reliance on our insights, we are looking for a [job title] to join us as we work to shape the way businesses perceive and navigate global risks. 

Reporting to the Vice President of Marketing, this role requires a seasoned marketing leader with deep expertise in end-to-end, multi-channel demand generation. The Director of Demand Generation will be responsible for developing and executing integrated marketing strategies that drive qualified pipeline, accelerate deal velocity, and support revenue growth across global markets. This role will lead cross-functional efforts across digital, ABM, field, and lifecycle marketing, aligning closely with Sales, Product Marketing, and Revenue Operations to maximize impact. The ideal candidate is data-driven, results-oriented, and experienced in building scalable programs that convert across the entire funnel—from awareness to conversion—while continuously optimizing for performance and ROI. They should also be adept at leveraging AI tools to streamline campaign execution, personalize outreach at scale, and enhance targeting and segmentation strategies.

To the right person, this will be the perfect kind of challenge. Our mission is compelling, our product is powerful and we’re growing at a rate that makes us unstoppable. If you’re looking to be surrounded by people who will inspire you to think and challenge you to grow then look no further. Our team is made up of some of the most visionary and uncompromising individuals you will ever encounter. We don’t take ourselves seriously but we’re serious about the work we do and there is absolutely no slowing us down.  

To keep that momentum going, we do our very best to make sure that each and every team member is completely taken care of. We’re nothing without our people and we strive to offer a package that reflects that. As a Kharon team member, you can expect:

  • Fully sponsored medical, dental, and vision 
  • FSA program for both medical and dependent care
  • 401k + Roth with matching and immediate vesting 
  • Paid time off + 11 paid holidays  

Kharon is an equal opportunity employer. Kharon is committed to cultivating and maintaining a workplace that is free from harassment and discrimination. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, sexual orientation or identity, neurodiversity, appearances, age, protected veteran status, or status as a qualified individual with disability. 

The base salary range at Kharon is set between $175,000-$200,000. Please note that this figure does not necessarily include potential bonuses, commissions, benefits, or equity that may be part of the overall compensation package.

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